Yume Coffee Roasters
Yume Coffee
New packaging that makes you dream with your eyes open
My role: Concepting, creative direction
Brief
Yume Coffee Roasters wanted to level-up their packaging game and wanted us to come up with a solution that will make them stand out while staying true to their philosophy.
Idea
Japanese, YUME means "dream".
A beautiful word and an odd choice for a coffee brand name, when the product should do the exact opposite -> wake you up.
Inspired by their amazing coffee that makes you dream with your eyes open, we've created the new packaging.
A series of "lucid dream" illustrations that make the eye travel to incredible places, just like the coffee makes your tastebuds travel places.
During the pandemic, we came out with a series of visuals to promote Yume Coffe fighting against the other rapidly spreading problem - yawning.
