Isuzu
Built For A Lifetime
Truck engines made to go over a million kilometers
My role: Copywriting
Brief
Isuzu makes the most durable engines for trucks that can go over a million kilometers in tough weather conditions like the Middle East without suffering major mechanical issues.
They wanted us to come up with an idea that supports that claim.
Concept
We came up with “Built For a Lifetime”, a statement that came to life through different materials from print to a content series.
