Available for freelance

Freelance Creative Director & Senior Copywriter

I'm Andy Daniluc, a creative director and copywriter based in Cluj-Napoca, Romania. Agencies and brands hire me to lead a campaign or to write it, from the first idea to the final script.

I started as a copywriter at McCann Erickson Bucharest in 2009, then wrote for Graffiti BBDO and Publicis before I led creative at Saatchi & Saatchi Dubai. Since 2018 I run the creative output at Heraldist. Since 2024 I take freelance gigs through Assembly Point, with VML, WhoopWhoop, Overskin and Electric Castle.

My campaigns have won at Cannes Lions, The One Show, Eurobest, Effie and Golden Drum, for brands like Vodafone, Cadillac, Lidl and Michelin, across EU, MENA and US markets.

How you can hire me

Agency/Brand Gig
from €80 / hour
Hire me as a Senior Copywriter from 80€ / hour. Or as a Creative Director from 150€ / hour.
Ask Me Anything
€95
Let's hop on a 30 minute call where I can give you practical advice, no written deliverables.
Video Script
€650
Video script for up to 30 seconds video, 1 revision. Production not included.
Radio Spot
€450
Script for up to 30 seconds radio ad, 1 revision. Production not included.
Podcast Ad
€550
Script for 30- or 60-second host-read, 1 revision. Production not included.
Mini Campaign
€2,950
Essentials, usually 1 key message, 5 social posts, script for 1 short video, script for 1 radio spot. 1 revision round per asset. Production not included.
Full Campaign
€4,950
Campaign strategy, 1 key message, script for 3 short videos, 10 social posts, script for 3 radio spot, 5 amplification ideas. 1 revision round per asset. Production not included.
Retainer Packs
from €640 / month
Bring me in to help on any project, as Senior Copywriter or Creative Director, with my involvement starting from a minimum of 8 hours / month.