Michelin
The Dual School
You can be great at a trade
My role: Scriptwriting, directing
Brief
Michelin wanted to raise awareness for the Dual School - a place where youngsters can learn a trade/craft and have a guaranteed well-paid job after graduation.
Concept
Nowadays, becoming a great electrician or mechanical engineer is not your usual top-of-mind life goal.
We wanted to let youngsters know that these options are out there and within reach.
And even though you can’t be great at everything in life, you can be great at a trade if you join the Dual School.
