Maxoway

Your Body Can Do Wonders

Your body can do wonders. Make sure it stays that way.

My role: Creative direction

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When Swiss health supplements company Maxoway approached us to create their first comms campaign, we started by digging deep for the perfect insight.

The powerful truth we came across was that we are born with an incredible power to adapt and survive. We must keep them as healthy as possible with balanced nutrition, exercise, mindfulness and beyond.

The human body is by default equipped and capable of doing incredible things. Maxoway will just help us keep it in perfect shape for longer as we advance through life.

Main message: Your body can do wonders. Make sure it stays that way. Maxoway

The campaign came to life via a series of 3 videos, key visuals based on the stories, and a set of images with product packshots or products seamlessly integrated into our everyday life.

Credits

Production: Numa Film. Agency: Heraldist. Copywriter: Adriana Luca. Art Director: Ainhoa Morales. Project Manager: Alexandra Florescu. Creative Director: Andy Daniluc.

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