NoFestival

Brief

Electric Castle is a festival visited by 250.000 fans every year at Banffy Castle in Bontida village, Romania.

Because of the pandemic, 2020 was the first year without any music festivals all over the world.

While everyone was doing online streams with Djs or tiny desk concerts, we were briefed to find a memorable way to engage fans.

Concept

We decided to hold a concert without an audience on empty festival grounds and document the entire experience.

3 of the best romanian bands got together in an empty festival, on the same stage, only to sing for each other.

The documentary was streamed on Youtube in the 1st day of the festival - 42k people watched the premiere as it happened.

Results

Highest engagement among music festivals in Europe during the pandemic in 2020.

Social media channels grew by 21% following the campaign.

350k views on Youtube. 10,5 million people reached through the campaign.

NoFestival documentary got picked up by Netflix and it is now streaming on the platform for the 2nd year.

The film also received an invitation for a special projection at TIFF 2021 (Transylvania International Film Festival).