Electric Castle
Fashion Unplugged
The slow fashion festival collection
My role: Concepting, copywriting, creative direction
Creating a collection of real festival outfits together with Masters students from UAD and going through all stages of the execution from concepting to production, runway show and marketing the items.
A collab between Electric Castle x UAD x Irina Schrotter.
EC, together with UAD and Irina Schrotter briefed fashion design master students to create a collection of real outfits for the festival.
The runway show for the collection’s official launch happened at Romanian Fashion Week in Iași on May 28th.
